It takes important steps to create advertisements that can change your perception about a brand easily.
Advertising – Promotional campaigns are an integral part of any organization.When a customer experiences a good service or purchases a great product, the quality of goods and services matter. Personal experience – Personal experience is one of the most important influencers that can easily have a direct impact on customer perception.A brand has to be a good all rounder and satisfy customers from all its touch points. Holistic marketing – A brand cannot be excellent if it has good sales staff but pathetic support staff.Marketing communications – How the brand communicates with the customers using the various media vehicles.Emotional connect – Superb brands know that emotional connection with the customer is critical to brand development.Consistency of performance – How has the brand performed in the past and how it is performing currently.In general, customer perception can be influence by a lot of factors. Let us study a few examples to understand the importance of customer perception and why it is important in customer decision making. As a result, Apple is one of the consistently top performing brands across the world.Ĭustomer Perception decides how much a product sells and how a company is perceived. The reason being that the company has been repeatedly innovative, it has good performing products which make a connect with their customers. In fact, there are die hard fans of Apple. If we look at the company Apple, we can see that the company is positively perceived by most of its customers. The characteristics of a brand and its personality play a big role. How a particular brand or company is positioned also plays a vital role in this. If you understand the concept of customer perception, you will figure out that it is arguably the most important factor that decides the success of a brand, product or a company as a whole.
It can be positive or negative feelings, perceptions, inhibitions, predispositions, expectations or experiences that a customer has. Case study Example of Customer perceptionĬustomer Perception is a marketing concept that tells us what customers think about a brand or a company or its offerings.Factors Influencing customer perception.
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